Enterprises will be able to extend Firefly with their own creative collateral in order to generate content that includes the company’s images, vectors and brand language. Firefly’s first model is trained on Adobe Stock images, openly licensed content and other public domain content without copyright restrictions. Firefly is the only AI service that generates commercially viable, professional quality content and is designed to be embedded directly into creators’ workflows. Since its launch, Firefly has been expanded to support vector recoloring and generative fill. It has quickly became one of the most successful beta launches in Adobe’s history, with beta users generating over 100 million assets. Firefly, Adobe’s family of creative generative AI models, now brings even more precision, power, speed and ease directly into workflows where content is created or modified.įirefly, Adobe’s family of creative generative AI models, launched six weeks ago with an initial focus on the generation of images and text effects. Features like Neural Filters in Photoshop, Content Aware Fill in After Effects, Customer AI in Adobe Experience Platform and Liquid Mode in Acrobat empower Adobe customers to create, edit, measure, optimize and review billions of pieces of content. This beta release of Photoshop is Adobe’s first Creative Cloud application to deeply integrate Firefly with an exciting roadmap ahead that will transform workflows across Creative Cloud, Document Cloud, Experience Cloud and Adobe Express.Īdobe has over a decade-long history of AI innovation, delivering hundreds of intelligent capabilities through Adobe Sensei into applications that hundreds of millions of people rely upon. The new Firefly-powered Generative Fill is the world’s first co-pilot in creative and design workflows, giving users a magical new way to work by easily adding, extending or removing content from images non-destructively in seconds using simple text prompts. SAN JOSE, Calif.-( BUSINESS WIRE)-Today, Adobe (Nasdaq:ADBE) unveiled Generative Fill in Photoshop, bringing Adobe Firefly generative AI capabilities directly into design workflows.

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